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7 Tips on How to style your Instagram feed

Updated: Dec 13, 2018


If you follow us on Instagram, you may have noticed that we have something of an affinity for feeds with a soul.

When it comes to businesses, especially the smaller ones, there’s often very little time or resources to think and plan what to post ahead of time. The result can often be a messy Instagram profile complete with a picture of your intern’s birthday, one of your cat, and one very low-resolution shot of your product.

However, there’s no need to fret, by following these 7 easy tips, you can give yourself a killer Insta feed! These are just a few touches that can help you make your feed visually pleasing and set you on your way to Instagram greatness.

Don’t forget, when you have a consistent look, people are more likely to follow you, like your posts and come back to see more. Your Insta feed is your business card and it radiates with your brand's personality.


1 - Choose a grid layout


A grid layout is how posts are positioned in your feed. Choosing which image goes next to another one, above or below, can make a huge difference to your aesthetic. You can choose between hundreds of different grid layouts but here are a few that really caught our attention. Choose the layout that’s right for your brand, balance your content, and stick to it.



2 - Choose a mood


An Instagram mood is what your Instagram feed feels like when it’s all together. Your feeds mood is your visual personality and it has to be consistent.

Start by asking yourself the following questions: What do I want my mood to be? Who am I talking to? How can my followers relate to my content when they see it?

To go back to grid layouts, there are a tonne of interesting moods to choose from, all of which translate extremely well into a grid format. Whether your mood is minimal, colorful, girly, grunge, boho, or classic, there are plenty of options available.

A good starting point could be to build a mood board, take a look at these examples.


3 - Plan your content ahead of time


We will never stop saying it. Content. Is. King! Your mood is not just about colors or layouts, but also about the topics you’re covering. It can’t be just about your products or services all the time, people want to know more about you and what you like so show them.

To save time, choose a few areas of discussion that you want to explore and rotate them in your editorial plan. The best part about this method is that you can repeat the process each month, allowing you to plan all of your content well ahead of time.

If you want to get started, download now our free editorial plan template and show the world what you can do!


4 - Pick one filter and stick to it


The main thread joining all of these tips together has been consistency and filters are no different. Pick one and stick to it!

According to Iconosquare, the “Normal” filter was the most used Instagram filter in 2017. However, this doesn’t mean that people used no filters at all. In fact, quite the opposite, it’s rapidly becoming the norm to pre-filter pictures with other editing apps.

In either case, if you’re looking to create an eye-catching Instagram feed choose just one filter, or no filter at all, that really captures the essence of your brand.

Check out these feeds for inspiration:



5 - Color matching is key


Remember consistency? I hope so, because a well-balanced color palette is just as important as anything else. If you want to nail down your style, choose two colors that will always feature in your posts and really drive that fact home.

Again, mood boards can help a lot here and will actually do most of the work for you. Once you’ve picked your color palette, arrange your images into the grid and really balance the feel of your feed.



6 - High-quality photos


Quality over quantity, always! Posting high-quality pictures will make a huge difference to the number of likes that you see. If you don’t have the time or the budget to take professional shots, just remember to avoid taking pictures with your front camera and use natural light (no flash please!). If you have to, you can even reduce the number of posts per week on your feed but never give up on quality just because you have to post.


7 - Enjoy it!


Now that you’ve got your head around these 6 simple steps, you should be able to see your feed taking shape. Before you settle on a style, ask yourself: am I enjoying what I’m seeing now? Is my content inviting me to smash that like? If your answer is YES, then you’re on the right path. Don’t stop now.


If you are looking for inspiration, head over to our shop and download one of our Instagram Feed editable template!


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