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Do Hashtags Still Matter In 2020?

Let’s talk 𝗛𝗔𝗦𝗛𝗧𝗔𝗚𝗦.

Do hashtags still matter in 2020?

The answer is a big fat 𝗬𝗘𝗦, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿! They may seem boring as hell, BUT they can be the key to unlock a whole new world of reach and engagement👏.


𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘄𝗲’𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀?








Here are some useful hacks to get your posts the engagement they deserve.


  1. 𝗨𝘀𝗲 𝘀𝘂𝗽𝗲𝗿 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

As great and endearing some hashtags can be, you can’t be rogue and go using any old tag. Your basic hashtags like #love #photooftheday MIGHT get you a few likes, but we don’t want a few we want A LOT (‘cause we greedy). By using hashtags that are relevant to your post and brand you’ll 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗹𝗶𝗸𝗲-𝗺𝗶𝗻𝗱𝗲𝗱 𝘂𝘀𝗲𝗿𝘀 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀! There’s no point using #KimK if it has nothing to do with your brand, plus it’s annoying AF. Your amazing, super-relevant tags will bring you priceless genuine engagement!


2. 𝗣𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁

No one likes a messy caption, we’re trying to draw people in not scare them away ladies. By sprinkling your hashtags in the first comment of your post you allow your caption to be front and centre, the star of the show, whilst at the same time 𝗻𝗼𝘁 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀. It’s a win win!


3. 𝗔𝗱𝗱 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗶𝗲𝘀

This sneaky trick is just another way your content can be discovered by new audiences. If popular enough, when people search the hashtag they’ll be able to see your stories on the explore page, active and real-time! And even better, if they like your content they may even tap that cheeky follow button.


4. 𝗛𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗶𝗲𝘀

This is an even sneakier trick for when you don’t want to ruin the aesthetic of a Story but still want your bomb content to be discoverable. By placing trendy little GIFS or stickers on your stories you can hide multiple hashtags that you don’t want to be seen. BUT remember, if those engagement attracting tags are too small they won’t be registered.



5. 𝗦𝗺𝗮𝘀𝗵 𝘁𝗵𝗮𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗯𝘂𝘁𝘁𝗼𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀

Did you know you can follow your fave hashtags just like accounts? By using this under-appreciated hack to our benefit we can connect even more with our community and our lovely, loyal followers. And an added bonus, we can keep a brazen eye on our competitors (always one step ahead).


6. 𝗔𝗱𝗱 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗶𝗼

There are literally endless places where you can stick hashtags, and your bio is just one more! Adding hashtags that promote your Insta community, highlight your branded content or announce Insta campaigns can drive that engagement all the way to the top! But don’t get carried away with the excitement that hashtags behold, it can get messy and if your bio has too many it may look like a #bomb has exploded. Let’s keep it professional ladies.


7. 𝗨𝘀𝗲 𝟭𝟬+ 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝗶𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

Here we have an ongoing debate, how many god damn tags is the right amount! Instagram allows you to use up to 30 hashtags, so why not use them all? As long as you have relevant hashtags that will be seen by the eager eyeballs of your ideal audience, you should be using as many as you can.


Keep growing your biz and exploring the world of hashtags, and let’s get hashtagging ladies!


𝗛𝗮𝘃𝗲 𝗮 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗵𝗮𝘀𝗵𝘁𝗮𝗴 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗼𝗿 𝘀𝗼𝗺𝗲 𝗸𝗲𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 #𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘁𝗶𝗽𝘀? 𝗦𝗵𝗮𝗿𝗲 𝘁𝗵𝗲𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄!👇🏼


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