Updated: Nov 26, 2018
Today's favourite Female Artist is Ilse De Jong (@fuentes_studio), a Graphic Designer from Netherlands currently living in Mexico. "The main goals of every designs is to make people happy." and that's exactly what we felt after discovering her pop colourful Instagram account @fuentes_studio.
Can you tell us a little bit about yourself and what you do?
I’m Ilse de Jong, 30 years old and from the Netherlands.
Since two years I work together with my partner (Paul Fuentes) on our design studio: Paul Fuentes Design.
We make Modern pop art designs that we sell worldwide on a wide range of products such as art prints, home decor, fashion or as licenses.
On my Instagram account @fuentes_studio I show you mainly my own created designs, collaborations with brands and its a place where I promote our shops.
When did your journey start?
3,5 years ago I fell in love with the Mexican designer Paul Fuentes.
He just started his Instagram account @paulfuentes_design and it was inspiring to see how fast it was growing since he started to create pop art mashups of daily object, animals and food.
Two years ago Paul started working for himself and I started to help him with the web-shops and other marketing related work from my home in the Netherlands or when I was with Paul in Mexico. Beside that I started my own Instagram account @fuentes_studio. It started as a marketplace where I showed Paul's designs on products that we sell in different shops, to share discounts and with here and there a repost of Paul's designs.
But I wanted to surprise my followers with new, original content, something made by myself. I have always loved being creative and already had some knowledge of Photoshop, with a lot of patient and help of Paul, this days I make my own content at @fuentes_studio and work on amazing project and collaborations for our design studio.
Our long-distance relationship and working together has been a great success, in two weeks we'll move to London, to live and work. I believe this is just the beginning. More creative, new and different projects are on there way!
What’s the idea behind your art?
The main goals of every designs is to make people happy.
I love to create easy and strong designs, for example a tangerine turned into a pumpkin for a halloween post. It’s definitely not the most difficult design to create but I love to show how creativity works if you try to look different to objects or food.
What kind of music drives you?
I love music but I’m the kind of person that never know to name an artist or song. Therefore, I love to turn on the radio with top 40 songs haha.
Favourite film and why?
Difficult to say, there are not much films that I would watch several times but The Notebook is one of them. I like romantic dramas.
How do you find inspiration on an average day? Do you have any rituals?
In daily object all around us. I love to go to the supermarket, toy stores or markets to see if I can find something inspiring, something to create in a different way. Or I let me eyes go over hundreds of stock photos, mostly I come with a half idea and Paul complements this. I believe the best designs have both parts of our creativity.
I don’t have special rituals, I do like to start the day with some exercise though.
Who’s your favourite contemporary artist?
Christo and Jeanne-Claude.
Any space, from city streets to desert valleys, can become a canvas for Christo and Jeanne-Claude’s ideas: They have created art all over the world, filling Central Park with gates’ created from orange fabric; building a 25-mile fence out of nylon panels in California; innovating a structure that allowed visitors to walk across an Italian lake; and wrapping the ancient walls of Rome in plastic sheets and rope.
What’s your favourite piece that you’ve created?
My favorite piece is an Arizona can filled with Chaquiras, a Mexican handcraft technique.
I love to work with my hands and It took me so much time to stick each bead piece by piece on the can. Paul posted the design on his account, it got over 10.000 likes an the reactions were amazing! as cherry on the cake Arizona asked me to make 5 cans for them, this became my first project brand related.
You clearly have a pretty high amount of followers. How did you start marketing yourself?
My account started to grow when I daily posted designs and created my own original content. regramed post by other accounts has helped me a lot
How did Instagram help you to promote your art?
There are many Instagram accounts that repost designs.
I always tag account where I believe my designs will fit in there feet, like art curated or galleries. This reposts generally means new followers and how more followers how greater the reach of my work.
Do you have any advice to give to the new female entrepreneurs ?
Dare to move outside of your comfort zone, do something strange, something you wouldn't normally do. Seeking new experiences, learning new skills, and opening the door to new ideas inspire us and educate us. Even in the short term, a positively uncomfortable experience can help us brainstorm, see old problems in a new light, and tackle the challenges we face with new energy.
Shop Online https://society6.com/paulfuentes