If you are familiar with our page, you may have read our articles related to social media and the power it can have on your business. In order for your business to grow, you need to change with the times and go where the people are, and one of the most popular, yet very under-utilised social media outlets? Instagram.
Instagram has over 800 million active users, which means there are plenty of people out there that want to know more about you and your business! Before you start reading about hashtags, make sure to check out our article on why you need to develop a digital strategy, and how to make sure your Insta page is ready for more active followers!
Make sure the style of your feed is truly unique and really stands out. Our Instagram Templates would certainly help you with that ;) .
So, how do you get these people to notice you in the sea of a million faces? #hashtags.
Hashtags are the keys to finding the followers you want that will benefit you.
They can be used by users in order to find specific topics, and are one of the most useful tools in your social media strategy!
Here are our top 5 tips and tricks for how to use hashtags and be #successful.
What Are Hashtags?
Hashtags are ways for individuals and groups to find specific photos regarding specific topics. They are popular on Insta as well as Twitter, and can be the key to your success on Insta.
For example, say you wanted to find photos of a golden retriever, you simply go to the search and #goldenretriever. Millions of photos will come up, and you have the results you were looking for!
Why Are Hashtags Important?
Hashtags are important to make sure you have the right kind of #followers. There are millions of bots on Instagram that will like your page, but won’t be active on it. If someone is truly interested in your page, they will find it depending on the tags you use.
Another important reason for you to use hashtags is for #shoutouts on pages that promote things that your business does! How cool would it be to have one of your pictures featured on a page with millions of followers? This is entirely possible to happen to anyone you just have to make sure you put your photos in the right place!
How Do I Make My Photos Stand Out?
To make sure you keep your photos from being filed under thousands of others, a rule to always follow is to stay away from tags that have over a million posts.
What Hashtags Should I Use For My #business?
The best way to go about this is to think about what kind of people you are wanting to visit your page.
If you had to describe your business is 3 words, what would they be? The more original they are (without being obscure!) the more likely you will find a slow growth of followers.
PROTIP: As much as all of us want to have hundreds of thousands of followers, we have to remember that Rome wasn’t built in a day. Start with solid growth, and as your followers increase, make sure your activity does as well! It’s always better to have a small growth of real, active followers instead of a large growth of #lurkers.
How Do I Know If I Have The #righthashtags?
The best way to know if you are using the hashtags the correct way for your business is to see what else is posted under those hashtags. Say for example you are a dog grooming company and you use #doggiebath, see what else is posted under there and take a look at whether or not the images are what you want to relate to your business.
Social media is entirely about image, and the hashtags you use can associate many different things to your business, so make sure to do your research on the hashtags you use before you start #hashtagging.
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