Our attention this week goes to Amelia Deacon, a talented 25-year-old Female Artist (@ameliadeaconart) and Founder of the colorful fashion brand Glitter Disco Child (@glitter_disco_child). Let's meet her!
- Amelia, can you tell us a little bit about yourself and what you do? I am 25-year-old fashion designer, artist and owner of Glitter Disco Child. - When did your journey as an artist start? It all started to unfold in my last year of university. I studied Media at the University of Brighton and discovered I could illustrate when drawing up ideas for my photography-based dissertation, which I then managed to convert it into an Illustration based dissertation. Since then I haven’t stopped drawing! During University, I also interned for a small festival clothing brand which gave me so much knowledge of how a business is run and gave me so much confidence in the workplace. - What’s the idea behind your art? The main idea behind my art is self-love, feminism, and color mixed with fashion.
- Do you have a personal life motto? Yes! Whenever you are feeling down or alone, remember there are millions of other people feeling the same as you! - What kind of music drives you? My music is pretty much everything disco with a mix of electronic. It’s definitely linked to my art and brand - hence the name ‘Glitter Disco Child’. And obviously, the festival scene is one of my biggest influences and target audience.
- Do you have any favorite movie and why? My all-time fave has to be Clueless, Cher is my fashion icon! - What’s your favourite piece that you’ve created and why?
It’s so difficult to pick my favorite! I have quite a few, but this one (on the right) is probably in the top three. Just because I love the color and all the detail. I think it was the first illustration where I spent a long time trying new techniques and adding a lot more detail, I guess when I look at it I have this proud feeling of how much I have improved.
I was told not to do art at GCSE, I did anyway, but would love to see what my teacher would say now!
- How do you find inspiration on an average day? It’s got to be Instagram! I follow so many art, fashion and feminist accounts and it just inspires me to do more. - Who’s your favorite contemporary artist? I am obsessed with Neil Krug - photographer. I just love the 70’s vintage tones and the 80’s neon style. One day I will own one of his pieces. - How is it to be a woman in the contemporary art scene? All my art is about celebrating women and girl power, so my audience naturally is women. I get so many lovely messages and comments from women about my art so I’m happy that the idea behind my work is doing exactly what I intended it to do. So in that case, I feel proud to be a woman in the contemporary art scene. - How did social media help you to promote your art? I don’t know what I would do without Instagram! Because of Instagram, I got found by Glamour Magazine, where I created a little illustration for them. In fact, all my commissioned work has been through Instagram! - What do you think is the best way for an artist to be heard and advertise themselves, nowadays? Instagram! Drawing people with good engagement and followers on Instagram, means that they might post it which could be noticed.
- And now, let’s talk about your brand, Glitter Disco Child. Can you tell us a little bit about what you do and what’s the idea behind your brand? Glitter Disco Child is a small independent brand which is all about the freedom to express and be whoever you want to be, unapologetically. I am the founder of Glitter Disco Child and the only employee, so I do every aspect of the company! My favorite part is designing and directing the photoshoots.
- What is your main struggle in being female entrepreneurs? As of yet, I can’t really say I’ve struggled being a female entrepreneur. If anything I feel empowered to be a female entrepreneur. - What was your biggest professional achievement during your entrepreneur journey? I guess it was wholesaling my first products to Dolls Kill - a brand I’ve been following and obsessed with for years. Seeing my products on the site to be sold worldwide and one particular product selling out in 5 days! It was really surreal. - What was your biggest personal achievement? It would have to be when my fiance and I went to All Points East Festival wearing sparkly garms from my first clothing line before they had been released. We got to many people stopping us, asking for pictures and just loads of compliments which made me feel so proud that my designs were so popular and so many people loved it. In fact, we made it to the highlights video!
- What is the greatest lesson you've learned from being an entrepreneur? Keep going and don’t give up! Sometimes it can be lonely and discouraging when you receive negative comments or have noone to bounce ideas off but I always remind myself why I started doing this and how good it feels when I achieve something great and get positive feedback as well as sales! - Who’s the female entrepreneur or leader that you admire the most and why? I worked for Easy Tiger, and loved working for Tiger (and Basil, of course!). She makes the most beautiful designs and is an absolute boss babe! - How did social media help you to promote your business? It’s all about getting your customers to engage and knowing your audience! I try to create colorful content that’s eye-catching to my potential audience. My company is all about the aesthetics so social media the best way of promoting that through not only my own content but my customers! Therefore it’s really important that I encourage customers to post pictures of them wearing the clothes, it’s so rewarding to see how they style up their Glitter Disco Child garms. - Do you have any advice to give to the new female entrepreneurs? If you wake up on a Monday and don’t dread going into work, then that means you have achieved your dream. Don’t give up and power through all the hard times! Thanks Amelia!
Visit www.glitterdiscochild.com to discover her wonderful designs.