“LAMPERTI is all about emphasising the forceful, energetic and bold sides of our women’ attitudes. The idea and actual mission is to empower the women wearing our shoes.”
She says. Let’s meet her.
- Can you tell us a little bit about yourself and what you do?
As the Managing and Creative Head of the Italian footwear brand LAMPERTI Milano, my days are split between ideas and strategy on a side and sketches and fabrics’ R&D on the other. In the spare time, I’m all about unplugging and meditating or exercising in a secluded space.
- When did your journey start?
I’d say around the end of 2013 and the first half of 2014. The process of starting up was smooth and wary, we didn’t put up the sign overnight.
- What’s the idea behind your business?
LAMPERTI is all about emphasising the forceful, energetic and bold sides of our women’ attitudes. The idea and actual mission is to empower the women wearing our shoes. And we are extremely proud to see them girls coming for our unique design and staying for the quality.
- Do you have a personal life motto?
Well, I have a few. These days I’m into Don't give up what you want most for what you want now.
- What is your main struggle in being a female entrepreneur?
It’s sadly undeniable that in many countries women still have to demonstrate more and be over consistent to be listened and respected at the big boys’ table. Yet there are many positive aspects in being females and it’s valuable to be aware of it.
- What was your biggest professional achievement during your entrepreneur journey?
My biggest achievement is to make our customers passionate about our products and I’m lucky enough to experience it very often now. The excitement shown by a customer is the result of a lot of hard work paired with difficult decisions and hidden sacrifices.
- What was your biggest personal achievement?
I was born very creative and whimsical yet I went for the most analytical educational path, developing a very strong rational facet. This made me develop a peculiar creative/managerial dichotomy which forced me to question everything and stay on the fence at every fork in the road. My biggest achievement was learning to master this sort of polarisation and take full advantage of it, becoming a very rare professional figure in my sector.
- What is the greatest lesson you've learned from being an entrepreneur?
It’s not just about you, it’s not just about the competition. Being selfless and empathising with the others get you a long way - and it also brings happiness with it.-
- How do you find inspiration on an average day? Do you have any rituals?
Everything to me can be as inspiring as dull, on an average day. Rituals, or I’d better say practices, opening up my eyes on different perspectives are purposeful travels, stimulating readings and, above them all, an interesting company.
- Who’s the female entrepreneur or leader that you admire the most and why?
Weili Dai, who together with her husband and son founded the Marvell Technology Group, the 5500+ employees public company which once pioneered in the modern semiconductors’ age. I admire her much also because she’s been a driving force in expanding access to technology in the developing world and still succeeds in a male dominated industry.
- How do you advertise yourself as an entrepreneur?
Advertisement is an investment and in this perspective I invest in myself as an entrepreneur by learning from people who know more than I do about my role. The ROI is saving time and energy and be glad about it.
- How did social media help you to promote your business?
Social media helps to get the word out, it grows relationships with new and existing customers and can be a tool for testing out new and innovative marketing strategies without being too serious. It’s fairly cost-effective and targeted, also encouraging a very helpful two-way communication.
- Do you have any advice to give to the new female entrepreneurs?
Know your numbers - as a founder and as a female.
Thank You Erika!
Visit www.lampertimilano.com to find out more about her beautiful creations.