This week's favourite female artist is Jasmin Dreyer (@jasmindreyer) a freelance illustrator based in Hamburg, Germany.
"I like playing with mythological themes but adding modern twists to it, like drawing unruly monsters that are fashionable femmes at the same time."
Let's meet her
-Can you tell us a little bit about yourself and what you do? Hi, my name is Jasmin, I am a freelance illustrator based in Hamburg, Germany. I love bold color palettes, robots and drawing friendly beasts. I mainly work for commercial projects like advertising, video games animation, amongst other things. My studio buddy is a tiny dog named Tito. -When did your journey start? As far as drawing goes, I have been doing that since I can remember basically. I have always been drawing and painting, just filling up sketchbook after sketchbook when I was young. After school I did study music for a bit before realizing it wasn‘t for me, switching to illustration was just the most logical conclusion. -What’s the idea behind your work? A lot of different things inspire me: subcultures, feminism, B-movies, retro video games, space age aesthetics, mythology, folk art, Jungian archetypes, renaissance portraits; the list just goes on and on. I like playing with mythological themes but adding modern twists to it, like drawing unruly monsters that are fashionable femmes at the same time. Color is a big inspiration too, I love playing with bright color palettes. Sometimes I map out an entire piece just because I wanted to try a new interesting palette.
-Do you have a personal life motto? Not really hah! 'Be chill, be kind and make art' probably.
-What kind of music drives you? Riot Girl Punk & Show Tunes. To be honest, while working I mostly listen to either instrumental music, ambient sounds or podcasts (I am a big fan of audio dramas) because lyrics tend to distract me after a while. I can get very wrapped up listening to stories and it definitely feels like these things occupy a different area of my brain, so it really helps me to get into the flow while drawing. -Do you have any favourite film and why? I wouldn't say I have one singular favorite, but "Spirited Away" and "Beasts of the Southern Wild" are very high on the list. I do love horror and sci-fi as genres a lot in general, plus lots of animated movies like Studio Ghibli, Laika or Satoshi Kon movies. -What’s your favourite piece that you’ve created? A lot of the time it will always be the last piece I just finished. I still feel like I learn something new with every piece: how to recreate something in my visual language, how to refine a composition etc. etc. There is one piece that I did last year for a Light Grey Art Lab show about parallel universes which I still love to bits. It‘s called the "The Explorers" and I remember being so energised while making it, I felt like I never doubted any step during the whole process, it was a very cool experience! -How do you find inspiration on an average day? Do you have any rituals? I constantly collect things that I find interesting or potentially inspiring like a magpie. Bookmarks, pinterest boards, interesting color palettes, art history books. I always keep lists with ideas in Evernote. One is literally just a jumble of words that I find interesting or somehow evoke an image in my head. A lot of illustrations start out from a tiny thumbnail in my sketchbook, so I try to regularly put some time aside for just mindless sketchbook doodling. Whenever I need an idea for a new project I can flip through my sketchbooks and look for a thumbnail that would be interesting to develop or pick something from my idea pile. I don’t really believe in art block, I don’t see inspiration as something you wait around for to just just randomly strike you. I think it is something you can actively seek out and cultivate, it's more like training a muscle really. -Who’s your favourite contemporary artist? That‘s a tough question, there‘s a lot of modern illustrators that I love! Jen Ray, Kristen Liu-Wong and Laura Callaghan come to my mind for their strange tableaus, badass women and the way they tell stories in their pictures. The work of the photographer Charles Fréger really blew my mind when I first discovered it and still continues to inspire me a lot. -How do you advertise yourself as an artist? Social media mostly. I have been posting my art on the internet since I was about 15, so it just feels very natural to use it to promote my freelance work. -How did social media help you to promote your art? It definitely plays a big part. I mostly use Instagram because it is a very visual platform, which is perfect for art and design and it is easy to connect with other creatives and possible clients. It can get overwhelming at times because there are so many amazing artists out there, I feel like finding a good balance in how you engage with social media is really important for your creative work and mental health. -Do you have any advice to give to the new female entrepreneurs? I don't know that I have everything figured out myself, but one extremely useful thing I learned was this: Whenever you feel overwhelmed or you don't know how to do a certain thing, ask yourself: "Who would know this? Who could I ask?". You don't have to be an expert of everything at the beginning, but knowing where to turn to for help makes such a big difference. Of course we also have a ton of amazing resources now on the internet. I am sure that whenever you struggle with a certain topic, however specific, that there is a seminar, book, blog or podcast for that, so make use of everything that is out there!
Thank you Jasmin! Discover more at www.cargocollective.com/jasmindreyer