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Meet Juliana Danner - Female Entrepreneur interview

Updated: May 14, 2019

Meet Juliana Danner (@onandoffer) founder of ON AND OFFER an online platform that connects companies and creative people.

"Love people. Use things. The opposite never works.”

Let's meet her.

Juliana Danner

- Can you tell us a little bit about yourself and what you do?

I am Juliana Danner, the founder of ON AND OFFER. In my last job I was a personnel consultant specialized in creative profiles. Previously, I worked for over 10 years as an art director in advertising. I combined these years of experience and knowledge from both sides to rethink the recruiting process. - When did your journey start? The idea that prompted me to found my own company in 2017 first crossed my mind while brushing my teeth one morning. It was immediately clear to me, you have to do that, come what may.


- What’s the idea behind your business? ON AND OFFER is an Active Connecting platform matching jobseekers and companies in the communication and creative industries.

Active Connecting means exploring new horizons – leaving classic job ads and applications behind and enable active networking of interesting candidates and suitable jobs.

With ON AND OFFER we simply reverse the classic job application procedure. Candidates formulate their skills and wishes and are only visible for potential employers if they are currently interested in receiving job offers.


- Do you have a personal life motto? Just one? That's what the creative person in me says, who needs a lot of variety.

If I have to choose the one that inspires me now, it would be: “Love people. Use things. The opposite never works.” – The Minimalists



- What is your main struggle in being female entrepreneurs? I believe male and female founders are equally struggling.

We are in a challenging and interesting moment right now, because we are currently finalizing our consulting and workshop concept, that we will release soon.


- How do you overcome it?

Founding a startup can be compared to a series of compressed trainings – but nobody trains you actively, so you need to be creative. Those who believe in the big picture usually find a way to master the different challenges. - What was your biggest professional achievement during your entrepreneur journey? The moment in which - after a long and intensive conception and development – ON AND OFFER was launched and I finally could share it with the world. That was an intense time, but the following positive feedback has motivated me again. - What was your biggest personal achievement? My marriage, my 2 kids, friends and the foundation to get in balance. This does not always go well, but I'm constantly working on myself and I'm getting better and better.


- What is the greatest lesson you've learned from being an entrepreneur? In no employment before I had such a steeply rising learning curve. I love to be constantly challenged because then I'm forced to develop creative solutions. - How do you find inspiration on an average day? Do you have any rituals?

I encounter inspiration everywhere – in everyday life, on the street and most of all in meeting other people. Once I used to scour a lot of blogs and magazines online to get inspired, today I try to talk a lot with different people. - Who’s the female entrepreneur or leader that you admire the most and why? As the founder and CEO of Fox & Sheep and the HABA Digital Workshop, Verena Pausder is committed to the digital life and learning of our children. Her vision and perseverance is very impressive, I think. - How do you advertise yourself as an entrepreneur?

I try a lot to be present in public and, as often as the work allows, to seek out the exchange with other founders. - How did social media help you to promote your business?

Social media is a great help to build a community and to interact with people who have similar problems and interests. We prefer Instagram because we have a very visual audience in the creative industries. - Do you have any advice to give to the new female entrepreneurs? I would advise to have courage and trust in yourself. But that also means that you know exactly what you bring as basic equipment, which deficits must be processed and what knowledge still needs to be learned. "Just do it“ is not always the best recommendation.


Thank you Juliana


To discover more visit www.onandoffer.com


#wearefblog #femaleentrepreneur #interview

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