Meet Ouma Chergui (@alwanoum), a self-taught graphic designer based in Morocco.
"I like to reflect beauty and hope in things, I want every piece to be a little glimpse of joy and positivity."
- Can you tell us a little bit about yourself and what you do? I’m Oumayma Chergui (call me Ouma), a self-taught digital artist and graphic designer from Morocco. I’m also a PhD student doing research in computer science, but art has always been my passion and happy place. So I recently started to focus more on building an art carrier on the side, with the hope of becoming a full-time artist someday. - When did your journey start? I started to learn and practice art consistently a little over a year ago. But I believe I have been on my art journey my whole life. I was always searching for new artists and exploring different art styles and gathering favorite pieces, before even starting to draw. And I believe that all the visual inspiration and ideas have accumulated with time to a point where I had to start making my own art. As I read in one of Austin Kleon books: “You are a mashup of what you choose to let into your life. You are the sum of your influences”. And that’s exactly what I’m experiencing. - What’s the idea behind your work? I like to reflect beauty and hope in things, I want every piece to be a little glimpse of joy and positivity.
- Do you have a personal life motto? “If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”, a quote by Jim Rohn. - What kind of music drives you? Any music with good poetical or motivational lyrics. As well as movies and anime soundtracks. - Do you have any favourite film and why? It’s really hard to choose just one... But one of my all-time favorites is “Amélie”, it’s so beautifully made, artistic, quirky and colorful. Not to mention the amazing soundtrack. - What’s your favourite piece that you’ve created? I don’t have a favourite... Usually, my last one is my favourite, until I make another. - How do you find inspiration on an average day? Do you have any rituals? Mostly through journaling, I always keep a notebook around.. Either for planning or just as a mind dump and sketching, I write every idea big or small. That way I always have inspiration to work on something. - Who’s your favourite contemporary artist? Janice Sung, Fran Meneses and Amy Blackwell to name a few... - How do you advertise yourself as an artist? Mostly through Instagram and Facebook. I find it hard to create content for different social media platforms at the same time... But I’m working on it. - How did social media help you to promote your art? Social media allowed me to be part of a community, to get feedback and encouragements that I wouldn’t have gotten otherwise. - Do you have any advice to give to the new female entrepreneurs? I’m still a new entrepreneur myself, but I think the main advice is to be yourself, to hustle, and to create a healthy work-life balance from the early stages.
Thank you Ouma ! Discover more at www.alwanoum.com/shop/