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Meet PHOEBE GREENACRE - Female Entrepreneur Interview

This week we interviewed Phoebe Greenacre (@phoebegreenacre) founder of the brand Silou, Yoga superstar as well as travel and wellness blogger.

Her life motto is “Don’t take yourself too seriously", and we surely agree.

Let's meet her.


Phoebe Greenacre

- Can you tell us a little bit about yourself and what you do?


I am an Aussie expat living in London with a very multi - dimensional career.

I co created my brand Silou (premium activewear brand) in 2017, I run my travel + wellness blog - woodandluxe.com, I teach yoga privately and at events and I’ve just finished a Somatic Movement Therapy course.

I’m in my mid 30’s + recently got engaged. I love pickles and hip hop music and have travelled to 55+ countries.


- When did your journey start? 


I suppose my journey into Silou started in 2015 when I met my business parter, but my last full time job was in 2014 when I left working in the corporate world after 12 years to start my own marketing agency.


- What’s the idea behind your business?

The idea behind Silou was to create everyday “life wear” that women can feel confident and stylish in. Silou is all about creating designs that enhance the female SILOU-ette.

We also have make all our business decision with a conscious compass with the environment at the heart of everything we do.



- Let’s talk about health and wellbeing. Do you think there is enough awareness among female entrepreneurs regarding a healthy Work/Life balance?

Whether there is enough awareness in the industry or not, I think people preach.


- Have you ever experienced a time in your life in which you lost that balance?

Yes. Every week, sometimes daily, but my rituals and my support network help bring me back. Im not a super human, just an ordinary human trying to do create something special.


- Do you have a personal life motto?



Don’t take yourself too seriously.


- What is your main struggle in being female entrepreneur?



I think my main struggle of being a female entrepreneur is that in my home life, I tend to take on a masculine role - very dominating and controlling.


- How do you overcome it?

I have to learn to leave my “CEO” hat in the office and remember I’m one half of a partnership and try to switch to my feminine nurturing side.


- What was your biggest professional achievement during your entrepreneur journey?



I think being featured in Forbes, Vogue were pretty big achievements as well as having our brand stocked in Equinox and Goop.


- What was your biggest personal achievement?



I think travelling to 55+ countries was a pretty big personal achievement - self funding all trips. Also moving from Australia to the UK with a one way ticket and no job was pretty scary but exciting.


- What is the greatest lesson you've learned from being an entrepreneur?



There are no Short cuts to success.


- How do you find inspiration on an average day? Do you have any rituals?


I find inspiration on a day to day basis always changing up my scenery or doing things for the first time. A beginners mind, helps me to open my mind up to learning and innovating. I have a lot of rituals.

Where do I begin? Meditation, my morning home made matcha while reading moon cards, 15 mins of self yoga practice.


- How did social media help you to promote your business?

I have used social media for over 15+ years as this is what I use to look after in my previous jobs. I have built my following over the years way before the “influencer” boom. Social media has been a great platform to help launch my business and also to sell to.


- Do you have any tips to give to new female entrepreneurs, on how to be successful without neglecting self-care and good mental health?


Setting clear work / life boundaries helps me to switch off and really allow myself “me-time.” I have a non-negotiable hour of movement each day which is completely for me. This helps me set up my day with the right vibe. I am human though, and sometimes my work load / overflowing inbox gets the better of me.



Thank you Phoebe. Discover more at http://www.woodandluxe.com


#wearefblog #femalefounder #interview



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